New Sofitel Athens Airport Campaign

As for today, the new Sofitel Athens Airport advertisement was published!

The objective is to exemplify the luxury positioning of the brand using our hotels as concrete proofs of Life is Magnifique, and showcasing the genuine quality of the network. The new creative is blending the traditional luxury travel codes (luggage tag, travel book, handwriting...) with modern social media codes (guest testimonial, polaroid treatment,...) making it very much in tune with its time and today¢s more authentic, more personal luxury codes.